Six weeks before the 2018 Cannes Lions Festival, IKEA tasked four Wunderman Thompson offices to create an idea that would inspire and facilitate child’s play. The chosen creative would be debuted at Cannes.

My partner and I got to work. In a matter of two days, we created the winning concept: The IKEA Toy Box.

This mobile app uses augmented reality to help children turn excess cardboard into imaginative playthings. Now an ordinary IKEA box can turn into something magical. From a rocket ship to a race car to even a working robot, a child can bring a world of possibilities to life, all with a touch of a button.

The Pharmaceutical Research and Manufacturers of America (PhRMA) tasked us with creating an awareness campaign that softened their image and increased their likability. Our solution—GOBOLDLY.

Launched as a national advocacy campaign, the work celebrated the unsung heroes driving the medical breakthroughs as well as all those who fight against deadly diseases every day.

The work includes everything from 30-second TV spots and 15-second pre-roll videos to rich media ads and out of home. Everything drove to a new content hub, Innovation.org, which contained technical information and articles about the science behind the advancements.

Click below to watch the anthem spot followed by the social campaign overview.

In Maryland, greatness is the people. And helping them fuel their energy each and every day – Baltimore Gas and Electric.

This anthem spot highlights all the diverse and great people that BGE powers.

It starts as an innocuous little cough. Followed by another one. Then another. Not before long, you’re hacking and gagging, and breaking into a full sweat. You can feel the icy stares of the people all around you. Judging you. Wishing they could all scream the same thing.

“SHUT THE COUGH UP!”

Now you can put a pod in it. A Theraflu Power Pod, that is.

People often overlook flood insurance before hurricane season, risking financial loss. Our solution: WINsurance—a campaign that turns securing flood insurance into a winning strategy, using vibrant, game-inspired visuals to make preparedness feel rewarding and urgent.

And how much winning did this campaign do? In its first week, it drove over 200,000 clicks and achieved a 6.5% CTR, surpassing benchmarks and capturing widespread attention. That’s what we call a win-win-win, or as Charlie Sheen puts it, “Winning!”

What could be more exciting than discovering Playboy's final centerfold?

Discovering Doritos in the final centerfold, naturally. 

In a time when we're all craving real connections and a break from feeling isolated, Giant feels like a friend in the neighborhood, bringing us together with good food and good vibes.

Surprisingly, even though an estimated 6,000 women reach menopause every day, menopause is still one of the strongest and most discriminatory taboos in our country.

So, when our client came to us asking for a menopause awareness campaign, we jumped at the chance to not only educate, but to redefine what society has nicknamed “The Change.” Because the true women of the world are not waiting around for this change to happen.

They are the change.

Giant has some of the freshest local food around. But don’t take our word for it. Take theirs—these very locals enjoying great food, made easy.

Ankylosing spondylitis (AS) is a long-term, chronic condition in which the spine and other areas of the body become inflamed. To put it bluntly, it’s just a monster pain in the “AS.”

It’s time this condition was talked about more openly and honestly, so all those who are suffering can finally rid themselves of this very heavy burden.

The silence after a metastatic breast cancer (MBC) diagnosis is deafening. The unspoken feelings of separation, isolation, and invisibility leave many patients suffering in silence.

But the time for silence is over.

Our public awareness campaign not only highlights overlooked personal effects MBC can have on patients, but also encourages patients to stand up, speak out, and keep going with purpose and intent.

Watch the campaign overview and the campaign case study to see how real stories of hope, courage, and determination come alive in this multi-faceted, empowering campaign. Then scroll down to view the rest of the work.

Maximizers don’t mess around. Whatever they set their minds to, they find a way to make it happen and they do it next level. Whether it’s working, parenting, living or improving their education, their desire knows no limits. And with Purdue Global, neither does their potential.

With a 46% success rate, Chantix can turn any smoker into a successful quitter. Even the die-hard addicts. All it takes is a one-minute Chantix Chat from a doctor.

Problem is though, doctors view avid smokers as helpless. Lost causes. Not even worthy of a quitting conversation.

Our solution aimed to change that by putting shinning a spotlight on stereotypical smokers. Our campaign aimed to challenge the doctors’ perception of quitting, while also encouraging doctors to see the quitter inside each one of their patients.

Click to watch the anthem video, then scroll to see additional work.

Consular Affairs faced a challenge: a surge in expired passports. Travelers often forgot to check their passport expiration dates until the last minute, leading to numerous missed deadlines.

Our solution: "All The Feelings," a campaign that introduces a fun way to remind everyone about the excitement and emotions associated with passports and international travel. Our goal was to make passport checks as thrilling as the adventures they lead to.

It's time to check those passports and be all 'bout those feelings, y'all! 🌍✈️💖

Deliverables include: HTML5 display banners, Social Stories, and Native placements.

With many insurance providers, it often feels like they take more than they give.

Optima Health is different. They believe their plans should act like a supportive friend—contributing more to members' lives than they require. Their goal: to be the accessible health plan that truly understands members' insurance needs.

Recognized as the Best OOH Campaign by OOH TODAY, our strategy garnered over 80 million impressions, attracted 91.5k new subscribers, and boosted organic and direct site traffic by 39% in just 4 months.

Life as we know it wouldn’t exist without trains. The 2015 campaign celebrates this relationship by revealing not only the kinds of things freight rail ships, but how freight rail is designed to move a nation.

Crafted and distilled from 4,000-year-old volcanoes and glaciers, Reyka Icelandic Vodka is naturally the most interesting bottle on the shelf. To help celebrate this spirit’s originality, we took to Instagram and Twitter and highlighted everything that sets Reyka apart from the competition. Because after all, this is not just another premium vodka. It’s the only one made of Iceland. Now that’s something to cheer about.

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There are 4 million chronic migraine sufferers in the U.S.

They are the women and men raising families, running companies, and crushing barriers.

They don’t have time to be taken down by the severity of migraines, or time to lose 50% of their days. And while their migraines can’t get out of bed or even see the light of day,

now, they can with a treatment that cuts migraines by half and provides long-term relief. It not only takes away people’s pain, it gives people the freedom to be.

That’s the beauty of Botox.

There was a hole in D.C.’s social scene. There were places to experience great craft liquors distilled on site, and there were places to eat amazing food. But there wasn’t one place for both.

Until now. Introducing DDC, the District’s first combination distillery and restaurant, created solely for the curious.  

Created bottle names and backstories for each spirit, as well as created the overall brand voice.