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meredith friedline ACD / Copywriter

meredithfriedline@gmail.com 404.933.5767

  • home
  • My book
  • WHO AM I?
  • Where Have I Been?

WINsurance

People often overlook flood insurance before hurricane season, risking financial loss. Our solution: WINsurance—a campaign that turns securing flood insurance into a winning strategy, using vibrant, game-inspired visuals to make preparedness feel rewarding and urgent.

And how much winning did this campaign do? In its first week, it drove over 200,000 clicks and achieved a 6.5% CTR, surpassing benchmarks and capturing widespread attention. That’s what we call a win-win-win, or as Charlie Sheen puts it, “Winning!”

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